Why we are integrating 4p's

4 P's is likely among the easiest framework for covering all the elements of marketing. What is impressive to notice is that not just does it covers so to say marketing but largely it covers all element of sales also which is the ultimate aim. It helps you determine your business standard also by examining each of the 4 P's.


Product marketing is a fresh vision in marketing. In broad, product marketing is the approach of establishing a precise product in the market and assuring its success. Product marketing is a combination of exploring to understand customers’ requirements, determining the product’s positioning, creating the product’s messaging, and driving order and earnings for the product. A right product is nothing if it cannot gain its possible consumers who will benefit from it.


Price Marketing is the purpose of determining the optimum price for a product. This strategy is integrated with the other marketing regulations known as the four P's (product, place, price, and promotion), market need, product features, challenger, and economic practices. The pricing techn0ique leans to be one of the more essential elements of the marketing mix and is focused on generating revenue and eventually profit for the company.


Place strategy recreates an essential part of the marketing mix of a product or service. Place strategy summarizes how and where a company will place its products and services in attempt to achieve market share and customer purchases. This component of the 4Ps is occasionally referred to as the distribution strategy and may contain stores, both physical and online, and any additional standards by which the business can acquire customers.


Promotion The term promotion directs to the range of approaches used by an organization in order to communicate with its clients, both existing and possible, and contains a promotion, advertising, personal selling, and sales promotion. Promotion is a crucial component of the marketing mix of a business enterprise. It is the spark plug of the marketing blend. No business firm can market its goods and services without informing the people regarding the availability of products.

Innov8 Ras Vilas, Saket District Centre

,Sector 6, Pushp Vihar, Delhi 110017

+91-9811 404043

Give us a call


24/7 online support

+91 - 9811 404043 connect@4pz.in 10AM - 07PM


The intent is to lead heightened brand awareness, improve customer interest, and ultimately drive desired actions such as making a purchase or further exploring the products or services showcased.


In a crowded market filled with many brands and products competing for consumer attention, Lenskart was facing big challenges in creating strategies That potentially helps Lenskart stand out from the visual clutter. Plus, another challenge Lenskart had was designing displays and advertisements that are visually appealing and conveyed information effectively, all within a limited timeframe to capture customers' attention.


To help Lenskart stand out from the market, we developed a strong and distinctive brand identity. This includes a recognizable logo, consistent branding elements, and a clear brand message that resonates with the target audience. A unique brand identity helps in building brand recognition and attracting customers amidst the visual clutter.

The Ultimate Outcome

Businesses have created lasting impressions and memorable brand associations by utilising sensory experiences, such as touch, sight, and sound, resulting in stronger brand recall and recognition.

Unmatched Impact of Offline Branding
Unparalleled Brand Recognition

Elevated brand image


Improved conversions


Translated Brand Values into Reality


Achieved Remarkable ROI


easy steps Our Working Process


01. Think


02. Strategise


03. Design


04. Advertise

Trust From Clients

We promise to drive more customers to your store with authentic Offline Branding

call us