Why we are integrating 4p's

4 P's is likely among the easiest framework for covering all the elements of marketing. What is impressive to notice is that not just does it covers so to say marketing but largely it covers all element of sales also which is the ultimate aim. It helps you determine your business standard also by examining each of the 4 P's.

Product

Product marketing is a fresh vision in marketing. In broad, product marketing is the approach of establishing a precise product in the market and assuring its success. Product marketing is a combination of exploring to understand customers’ requirements, determining the product’s positioning, creating the product’s messaging, and driving order and earnings for the product. A right product is nothing if it cannot gain its possible consumers who will benefit from it.

Price

Price Marketing is the purpose of determining the optimum price for a product. This strategy is integrated with the other marketing regulations known as the four P's (product, place, price, and promotion), market need, product features, challenger, and economic practices. The pricing techn0ique leans to be one of the more essential elements of the marketing mix and is focused on generating revenue and eventually profit for the company.

Place

Place strategy recreates an essential part of the marketing mix of a product or service. Place strategy summarizes how and where a company will place its products and services in attempt to achieve market share and customer purchases. This component of the 4Ps is occasionally referred to as the distribution strategy and may contain stores, both physical and online, and any additional standards by which the business can acquire customers.

promotion

Promotion The term promotion directs to the range of approaches used by an organization in order to communicate with its clients, both existing and possible, and contains a promotion, advertising, personal selling, and sales promotion. Promotion is a crucial component of the marketing mix of a business enterprise. It is the spark plug of the marketing blend. No business firm can market its goods and services without informing the people regarding the availability of products.

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Objective


The intent is to lead heightened brand awareness, improve customer interest, and ultimately drive desired actions such as making a purchase or further exploring the products or services showcased.

Challenges


In a crowded market filled with many brands and products competing for consumer attention, Lenskart was facing big challenges in creating strategies That potentially helps Lenskart stand out from the visual clutter. Plus, another challenge Lenskart had was designing displays and advertisements that are visually appealing and conveyed information effectively, all within a limited timeframe to capture customers' attention.

Solution


To help Lenskart stand out from the market, we developed a strong and distinctive brand identity. This includes a recognizable logo, consistent branding elements, and a clear brand message that resonates with the target audience. A unique brand identity helps in building brand recognition and attracting customers amidst the visual clutter.

The Ultimate Outcome

Businesses have created lasting impressions and memorable brand associations by utilising sensory experiences, such as touch, sight, and sound, resulting in stronger brand recall and recognition.

Unmatched Impact of Offline Branding
Unparalleled Brand Recognition

Elevated brand image

6.5%

Improved conversions

7%

Translated Brand Values into Reality

80%

Achieved Remarkable ROI

5.4%

easy steps Our Working Process

1

01. Think

2

02. Strategise

3

03. Design

4

04. Advertise

Trust From Clients

It has been a delightful journey to work with 4pz for our brand's offline branding. The way 4pz’s team showcased their exceptional skills and commitment to excellence is praisable. They have meticulously exceeded our demand for quality packaging designs and appealing visuals for store displays. They truly understand the importance of delivering high-quality work that aligns with our brand's objectives.

Aditya Birla Group Marketing Team

We are thrilled to share our amazing experience working with 4pz. Their expertise has played a significant role in the successful marketing of our clinic. From the start of our journey together, 4pz proved to be a trusted partner, offering visually appealing and high-quality elements to showcase our cutting-edge hearing aid equipment. Thank you 4pz, for your great efforts.

Phonak Marketing Manager

4pz played a vital role in the marketing success of our company. Their detail-oriented approach and understanding of the work make sure that the signage boards appropriately represent our company, capturing the attention of our target audience. We positively advise any company looking for cutting-edge and efficient marketing solutions to contact 4pz. They are an invaluable resource because of their knowledge and innovative thinking. Well done with your job.

BPL - Kelvinator Marketing Team

We can proudly say that our decision to work with such an experienced agency like 4pz was 100% correct. We are fully satisfied with the services provided to us. 4pz proved to be the perfect choice to fulfil our custom shop-in-shop display unit's visual merchandising requirements. Their innovative solutions aligned seamlessly with our offline branding and advertising objectives. We are grateful for their partnership.

TTK Prestige Marketing Manager

Thanks to the services provided by 4pz. They have added value to our brand by implementing their effective marketing solutions. They meticulously considered our requests and transformed them into impactful display units that exactly reflected the tone of our brand. The display units not only caught our clients' attention, but they also exhibited the quality and innovation that are hallmarks of the Halonix brand. Thank you 4pz for your kind efforts.

Halonix Marketing Team

We promise to drive more customers to your store with authentic Offline Branding

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