We aim to transform constraints into opportunities, maximising the impact of displays and making the most of the allocated space within the store.
BPL Kelvinator was finding it difficult to identify and effectively reach the target audience.
They did have proper understanding about their target market and branding efforts that resonate with that specific audience.
To leave this challenge behind, we conducted comprehensive market research to gain a deeper understanding of their target audience. This included analysing demographics, psychographics, purchasing behaviours, and preferences of the intended customer base. This research helped us in identifying the key characteristics and needs of the target audience, enabling more targeted marketing efforts.