Why we are integrating 4p's

4 P's is likely among the easiest framework for covering all the elements of marketing. What is impressive to notice is that not just does it covers so to say marketing but largely it covers all element of sales also which is the ultimate aim. It helps you determine your business standard also by examining each of the 4 P's.


Product marketing is a fresh vision in marketing. In broad, product marketing is the approach of establishing a precise product in the market and assuring its success. Product marketing is a combination of exploring to understand customers’ requirements, determining the product’s positioning, creating the product’s messaging, and driving order and earnings for the product. A right product is nothing if it cannot gain its possible consumers who will benefit from it.


Price Marketing is the purpose of determining the optimum price for a product. This strategy is integrated with the other marketing regulations known as the four P's (product, place, price, and promotion), market need, product features, challenger, and economic practices. The pricing techn0ique leans to be one of the more essential elements of the marketing mix and is focused on generating revenue and eventually profit for the company.


Place strategy recreates an essential part of the marketing mix of a product or service. Place strategy summarizes how and where a company will place its products and services in attempt to achieve market share and customer purchases. This component of the 4Ps is occasionally referred to as the distribution strategy and may contain stores, both physical and online, and any additional standards by which the business can acquire customers.


Promotion The term promotion directs to the range of approaches used by an organization in order to communicate with its clients, both existing and possible, and contains a promotion, advertising, personal selling, and sales promotion. Promotion is a crucial component of the marketing mix of a business enterprise. It is the spark plug of the marketing blend. No business firm can market its goods and services without informing the people regarding the availability of products.

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Brand Consultant

In a competitive retail market, it is important to ensure that you are conforming to the standards of quality service delivery in Retail turnkey. We, at 4PZ, provide you one-stop services to not only create a strategy for your product but also audit their performance. We adopt the latest, comprehensive and advanced techniques and terminologies to perform audits for businesses of different domains and sizes.

What Do We Do?

As a retail strategy consultant company in India, we ensure that our team of retail auditors is well-versed to work along with versatile business dynamics and bring out sustainable process outcomes. From analyzing brand-related aspects to scrutinizing functional components like Store Design, we look over everything while auditing business processes.

Why Work With US?

  • Technological Understanding
  • Versatile Expertise
  • Experienced Retail Audit Specialists
  • Timely Completion
  • Constructive Outcomes
  • Comprehensive Reports
  • Maximum Support

We are the Best Retail Strategy Consultant in India

Meeting the complex enterprise needs of every project and carve a strategy that focuses on its loopholes are things that have made us a leading strategy and consulting service provider. Through years of experience, we have gained an astounding knowledge of brand building. Our idea of business revolves around the expectations of customers and implementing the resources of their needs.

As business data emerges as foundation equipment for comprehending the customers’ interests, we have evolved our capabilities by using an extraordinary amalgamation of business and technology.

We are here to help you get a step closer to success in business.

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